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Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. This is expected to bring a new series of SEO trends for businesses and marketers alike. So what are Google algorithms? These are a complex system used to retrieve […]

The global pandemic of Covid-19 while having its impact on various sectors, had a considerable impact on Digital Marketing and Advertising as well, in global, regional and local level. Search reflects human behaviour and COVID-19 is affecting each industry differently. For example, just as people are forming lines outside grocery stores, ecommerce sites that sell […]

You all must have heard about Amazon Alexa, Siri, Cortana and Google Assistant, which are used for voice interaction, music playback, making to- do lists, setting alarms, streaming podcasts, playing audio books, and for providing weather, traffic, sports or any such kind of information. It is nothing but Voice Search Optimization, by which you can […]