Search Engine Optimization

If you’ve been working on SEO for a while, you know that publishing a well-optimized article doesn’t automatically make your website a trusted source on a topic. Even with dozens of blog posts, your content may fall short if those articles don’t connect or cover the questions your audience wants answered. That’s where topical authority […]

Your website may have excellent content, authoritative backlinks, and a strong keyword strategy, yet still struggle to attract organic traffic. Sometimes, the problem isn’t your content or keywords. It’s whether search engines can properly access, understand, and index your pages. Issues such as blocked resources, incorrect canonical tags, redirect loops, and accidental noindex directives can […]

SEO (Search Engine Optimization) is one such factor that has been evolving constantly. Due to this, it becomes difficult to always be on top. But, if you’re able to work according to the latest SEO trends, then it will be worth all your efforts. In 2020, 90.63% of pages on the internet got no organic […]

Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. This is expected to bring a new series of SEO trends for businesses and marketers alike. So what are Google algorithms? These are a complex system used to retrieve […]

The global pandemic of Covid-19 while having its impact on various sectors, had a considerable impact on Digital Marketing and Advertising as well, in global, regional and local level. Search reflects human behaviour and COVID-19 is affecting each industry differently. For example, just as people are forming lines outside grocery stores, ecommerce sites that sell […]

You all must have heard about Amazon Alexa, Siri, Cortana and Google Assistant, which are used for voice interaction, music playback, making to- do lists, setting alarms, streaming podcasts, playing audio books, and for providing weather, traffic, sports or any such kind of information. It is nothing but Voice Search Optimization, by which you can […]